TTB Releases New Guidance on Social Media Advertising for Alcohol Beverages (11/01/2024)

In the rapidly evolving landscape of social media, alcohol brands must stay vigilant to ensure compliance with advertising regulations. The Alcohol and Tobacco Tax and Trade Bureau (TTB) has issued new guidance that outlines the requirements for advertising alcohol beverages across various social media platforms. This blog post breaks down the key updates, including mandatory information, prohibited practices, and best practices for engaging with consumers online. Whether you’re a winery, brewery, or distilled spirits producer, understanding these regulations is essential for maintaining compliance and fostering brand trust. Read on to learn how to navigate these important changes!